ClickZ
ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals.
ClickZ Related Podcasts
Marketing With Podcasts, Part 1
Posted by admin / Under ClickZ
Very good ideas for how to begin to consider a Podcast marketing campaign. Applicable for any product or service.
Published on Friday 30th of July 2010 10:14:08 PM
Podcasts You Should Pay Attention To
Posted by admin / Under ClickZ
A tight list of podcasts that have great information on advertising and marketing. Easily digestable, quickly loaded onto an Ipod, and with these everyone in the agency can keep sharp on the latest news and trends. We should probably all keep one or two favorite industry podcasts in our collection.
Published on Friday 30th of July 2010 10:14:08 PM
Patent for Ads in Time-Shifted Content
Posted by admin / Under ClickZ
Podcast measurement firm Podbridge has been awarded a patent for technology that allows ads to be dynamically matched with time-shifted audio and video content.
Published on Friday 30th of July 2010 10:14:08 PM
Apple promoting podcasting to businesses
Posted by admin / Under ClickZ
ClickZ is reporting on an email that is making its way around the business world. It's from Apple, and is promoting the benefits of podcasting.
Published on Friday 30th of July 2010 10:14:08 PM
Podcasts used as a marketing device?
Posted by admin / Under ClickZ
Lexus is rolling out an African American-targeted campaign for its new IS sport sedan, employing musical podcasts and a blog ad buy. Podcasts here: http://www.lexusfusion.com/
Published on Friday 30th of July 2010 10:14:08 PM
EarthLink Runs Ads on Video Podcasts
Posted by admin / Under ClickZ
In a bid to reach the early adopter crowd, Internet service provider EarthLink is sponsoring Washingtonpost.com's video podcasts for a month. Independent ISP is diffiuclt to survive, getting into the content/ad value chain is vital to them.
Published on Friday 30th of July 2010 10:14:08 PM
Audible Brings Measurement to Podcasting
Posted by admin / Under ClickZ
Audible has rolled out the first components of a platform it says will eventually enable tracking of ad impressions within podcasts...
Published on Friday 30th of July 2010 10:14:08 PM
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