Microtargeting
Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis).
Unions 'micro-target' potential Brown backers - San Francisco Chronicle
Posted by admin / Under Microtargeting
Unions 'micro-target' potential Brown backers San Francisco Chronicle They're using cutting-edge technology, known as "micro-targeting," to locate as many as 2 million more backers in "nonunion dense" places such as Orange ... |
Published on Thursday 9th of September 2010 10:11:37 PM
Stretch Run - Santa Barbara Independent
Posted by admin / Under Microtargeting
 Christian Science Monitor | Stretch Run Santa Barbara Independent ... phone-bank and vote-by-mail operations, and highly sophisticated polling that enables micro-targeting of narrow demographic slices of the population. ... Candidate for governor Jerry Brown unveils first TV commercial |
Published on Thursday 9th of September 2010 10:11:37 PM
Karl Rove says he didn't engineer anti-gay marriage amendments. He did. - Dallas Morning News (blog)
Posted by admin / Under Microtargeting
 The Guardian | Karl Rove says he didn't engineer anti-gay marriage amendments. He did. Dallas Morning News (blog) ... noting that despite Rove's public pronouncements, his active strategy was to divide and conquer by microtargeting religious conservatives and turn out ... Former Bush campaign manager flips on gay marriage |
Published on Thursday 9th of September 2010 10:11:37 PM
Don't blow our GOP lead - The Hill
Posted by admin / Under Microtargeting
Don't blow our GOP lead The Hill Micro-targeting is a great concept, but it's still in its infancy and shouldn't replace traditional targeting. Pre-recorded messages shouldn't wholly ... |
Published on Thursday 9th of September 2010 10:11:37 PM
SSP Daily Digest: 9/8 (Afternoon Edition) - Swing State Project
Posted by admin / Under Microtargeting
SSP Daily Digest: 9/8 (Afternoon Edition) Swing State Project While the article doesn't have a link to the ad, let alone the Size Of The Buy, it does have a very interesting look at the advanced micro-targeting they're ... |
Published on Thursday 9th of September 2010 10:11:37 PM
AdReady Announces First Annual Partner Summit in Seattle - EON: Enhanced Online News (press release)
Posted by admin / Under Microtargeting
AdReady Announces First Annual Partner Summit in Seattle EON: Enhanced Online News (press release) ... agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. ... |
Published on Thursday 9th of September 2010 10:11:37 PM
SEO companies now prioritize local SEO - Online PR News (press release)
Posted by admin / Under Microtargeting
SEO companies now prioritize local SEO Online PR News (press release) Well, the fact is it is perhaps the best time to acquire customers by micro targeting areas, which you can serve with your products or service. ... |
Published on Thursday 9th of September 2010 10:11:37 PM
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