Unions 'micro-target' potential Brown backers - San Francisco Chronicle

Unions 'micro-target' potential Brown backers
San Francisco Chronicle
They're using cutting-edge technology, known as "micro-targeting," to locate as many as 2 million more backers in "nonunion dense" places such as Orange ...

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Stretch Run - Santa Barbara Independent


Christian Science Monitor
Stretch Run
Santa Barbara Independent
... phone-bank and vote-by-mail operations, and highly sophisticated polling that enables micro-targeting of narrow demographic slices of the population. ...
Candidate for governor Jerry Brown unveils first TV commercial San Jose Mercury News

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Karl Rove says he didn't engineer anti-gay marriage amendments. He did. - Dallas Morning News (blog)


The Guardian
Karl Rove says he didn't engineer anti-gay marriage amendments. He did.
Dallas Morning News (blog)
... noting that despite Rove's public pronouncements, his active strategy was to divide and conquer by microtargeting religious conservatives and turn out ...
Former Bush campaign manager flips on gay marriage The Upshot (blog)

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Don't blow our GOP lead - The Hill

Don't blow our GOP lead
The Hill
Micro-targeting is a great concept, but it's still in its infancy and shouldn't replace traditional targeting. Pre-recorded messages shouldn't wholly ...

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SSP Daily Digest: 9/8 (Afternoon Edition) - Swing State Project

SSP Daily Digest: 9/8 (Afternoon Edition)
Swing State Project
While the article doesn't have a link to the ad, let alone the Size Of The Buy, it does have a very interesting look at the advanced micro-targeting they're ...

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AdReady Announces First Annual Partner Summit in Seattle - EON: Enhanced Online News (press release)

AdReady Announces First Annual Partner Summit in Seattle
EON: Enhanced Online News (press release)
... agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. ...

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SEO companies now prioritize local SEO - Online PR News (press release)

SEO companies now prioritize local SEO
Online PR News (press release)
Well, the fact is it is perhaps the best time to acquire customers by micro targeting areas, which you can serve with your products or service. ...

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